This weekend Leuven is organising their annual Marktrock Festival. One of Belgium’s biggest Telecom player Telenet organised a whole viral campaign for this event called ”crowdsurf hero”. People could win VIP-Tickets by playing the online crowdsurf hero game, made by our Flash Team who did a great job btw!
Telenet also wanted to implement a mobile part into their viral and after seeing our Rock Werchter Guide they wanted this concept for Marktrock as well. I created Marktrock Mobile for them, a basic Mobile Festival Guide providing the entire Marktrock Schedule, some info about a MMS – contest at the festival etc..
I also ported it again using the B.Tween framework from barefootsoft so people with an iphone can use it too! I’m glad to see that a Belgian Company finally adds a decent mobile value to a viral campaign! This time no wallpaper or ringtone crap like Humo tried to pull off at Rock Werchter ( from what I heard it was not really a succes ).
You can check out more info on the mobile app at telenet.be/marktrockmobile