Thomas Joos | mobile application developer

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Boulevart wins Adobe 2008 MAX Europe Award

with 11 comments


Last sunday I got on the plane to Milan in order to attend Adobe Max Milan 2008, together with my colleagues Wim and Wannes and with Dimitri ( co-manager adobe usergroup and former classmate ). We were representing Boulevart as one of the Max Award Finalists in the develop category. As the only mobile entry that made it into the european finals we were already very proud of how far we got, together with our partner Barefoot.

The Wim Vanhenden Challenge

Sunday evening we announced the winners of our Shootemup contest, during the Adobe Usergroup Meeting that was hosted in our Hotel. I also informed the ( surprisingly large ) audience about the Wim Vanhenden Challenge that was going on at the Boulevart offices. Wim’s initiative to let us cut off his long rockstar hair if we won the award, resulted in a lot more than just a wild promise. A before and after picture was created, a facebook group was set up, the blogging started and a complete email campaign got orchestrated. That’s what I call working as a Boulevart Group!

We would like to thank everybody who voted for us and are very honoured to be part of such an active and open-minded community. If they were not laughing at Wim they were sending emails to their colleagues at home, asking them to vote for Boulevart. We really appreciate that guys!

Meet the finalistsimg_0030

On Monday we had the opportunity to showcase our mobile entry at the Adobe Community Lounge. We got a booth of our own where people could have a talk, drink or just take a look at our Rock Werchter guide running on the iphone. It was nice to meet the other finalists, have a talk with community members and of course enjoying an adobe sponsored meal! Well actually, Adobe was providing breakfast, lunch and dinner for all attendees, together with hot and cold drinks. No need to run out of energy at Max!

The 2008 Max Award Show

On Tuesday evening it finally began. After going to the rehearsal, Boulevart was ready for the Max Award Show. Having no clue who was going to win we were getting more and more excited & curious. It was definately on our mind this could turn out into Wim’s last moments as a long-haired rockstar. What happened then was probably the most amazing and exciting moment in my career so far. Check out the video to be part of it:


Written by vilebody

December 4, 2008 at 3:34 pm

11 Responses

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    n1!!!!!!!!! :D


    December 4, 2008 at 3:40 pm

  2. Ehi men congrats :)

    You deserved it !!!!!

    See you soon,

    Marco Casario

    December 4, 2008 at 4:47 pm

  3. hi Marco, thanks for your kind words. It was nice seeing you again in Milan. See you in Amsterdam at the speakers dinner! ;)


    December 4, 2008 at 5:33 pm

  4. Congrats Thomas! you’ve done a fantastic job!


    December 4, 2008 at 9:49 pm

  5. Congratulations Boulevart! Great you won the Award + a nice chanche to check out what Wim looks without hair in real : ) And Thomas, respect for coming all the way to to Milan with those ‘krukken’, we had a good time!

    Bert Hagendoorn

    December 5, 2008 at 9:06 am

  6. Congrats buddy! ;-)


    December 5, 2008 at 10:33 am

  7. […] » Today I woke up very excited: we were finally cutting off Wim’s hair as a result of the Max Award we won in Milan! Because a lot of people were very excited to be a part of this iniative we decided to set up a […]

  8. Proficiat Thomas. Wilde je nog feliciteren op Max zelf, maar het is er niet van gekomen.

    Pieter Michels

    December 6, 2008 at 4:06 pm

  9. […] a comment » After receiving a max award for Rock Werchter Mobile I did an interview for DutchCowboys. Patrick Petersen asked me some […]

  10. […] » In WebDesigner’s 13th edition I got published with an interview as a result of the Max Award we won in Milan. In the ‘Behind The Scenes’ section I’m talking about Flash and the iPhone, […]

  11. […] I was surprised to see that not a single Adobe mobile related person or product is on Twitter!  I attended Max Milan in December and Adobe announced more mobile focus in 2009. With recent MWC announcements regarding […]

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